Here is a first glimpse at what is inside the store.
They also have a service center with dedicated technicians providing customer support for Body Geometry Fit biking needs which include adjustments and follow-ups. I think this service is pretty neat because our bodies are always changing... which is true for growing children
On the second floor is the Body Geometry Fitting (BG Fit) room. This is where their in-house specialists take your body measurements to ensure a good fit of your bike to you. Its specialized like that pun intended. Bikes are not the only tailored-to-fit biking gear they offer they also have shoes, saddle, and gloves- the works!
Specialized caters to bikers from hobbyist to pro-bikers. They make bikes fit you instead of buying a bike you fit into. What sets their products apart from build-to-custom bikes is their precision and attention to the body contours of their customers providing each Specialized BG fit bike owner fit, comfort and longer hours of biking. I bet you wouldn't want to get off a bike that's fun to ride.
The concept store is practically "the tailor shop for bikers". There's a science behind all this bike-tailored-to-fit-you business. I haven't heard of another bike brand that can offer a "perfect marriage of bike and body". This technology took years to be developed Specialized and doctors from the Boulder Center for Sports Medicine.
Specialized Concept Store opening in Makati, Philippine
Psyched to get a Specialized bike? Visit the Specialized concept store at Units 14 & 15 La Fuerza Plaza 1, 2241 Don Chino Roces Ave., Makati City.